Adobe 1-Min Educational/Marketing Videos// Social Media Content
Role: Art Director
Adobe wanted a new way to promote functions from within its products, but wanted the format to feel less market driven and educational yet entertaining. From that, the 1-Min video was born.
One of the motivators for such bite sized content, was to make it easy and format appropriate for sharing over social media channels. One of the 1-Min video's goals was to show that workflows from within its products could be simple and the user could still achieve amazing results. New users, in particular, can be quite overwhelmed by the complexity of many of Adobe's products. These videos are meant to present potentially longer workflows, but show them in a concise fashion.
For these projects, I created the workflows, curated and/or created the assets used in each video and curated the sound or music choices used. With the assistance of an outside contracting company we were able to rush this content out to the public within a couple of weeks turnaround.